This manual is for MBA FPX 5012 Assessment 3, start to submission. The Digital Marketing Plan asks you to plan a company's digital marketing: objectives, the target audience and their online behavior, the channels you will use, such as search, social media, email and content, the budget and timeline, and the metrics that will show whether the plan works. The grade turns on fit and measurement. Channels chosen for the audience, with a budget and metrics for each, score above a list of platforms. Below is the method our tutors use, a structure that maps to the criteria, and an annotated sample excerpt. Prefer to hand it off? A premium original sample for this exact assessment comes back in 24 to 48 hours, revised free until it meets the guide. Capella's catalog lists the course as MBA-FPX5012, and some courserooms print MBA5012; both point to this same Assessment 3. In current courserooms this assessment typically appears as "Digital Marketing Plan".
One honesty note before the manual: Capella revises courses and scoring guides over time, so always write to the exact scoring guide attached to your assessment in the courseroom. The course identity above is verified on capella.edu; the method and structure below are our tutors' approach to it, not Capella's official rubric text.
How MBA FPX 5012 Assessment 3 is scored
FlexPath does not use letter grades. Each criterion in the scoring guide lands on one of four levels, and the level descriptions are the real writing brief:
| Level | What it means on a digital marketing plan |
|---|---|
| Distinguished | The digital marketing plan is specific to the organization or case, applies course concepts accurately with credible sources, and ends in justified conclusions or recommendations. |
| Proficient | The digital marketing plan is accurate, but the application or recommendations are general. |
| Basic | The digital marketing plan describes concepts with little application. |
| Non-performance | A required part of the digital marketing plan is missing. |
Use the company from your earlier 5012 work where possible.
The MBA FPX 5012 Assessment 3 method, step by step
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Set objectives
Specific and measurable.
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Define the audience
Who they are and where they spend time online.
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Choose channels
Search, social, email and content, with reasons.
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Plan content and timing
What will be published and when.
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Set the budget
Spending by channel.
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Define metrics
KPIs for each channel and objective.
A structure that maps to the criteria
Word counts are planning targets our tutors use, not Capella rules; follow the length and format your scoring guide states.
| Section | What it must do | Guide |
|---|---|---|
| Objectives and audience | Goals and target. | ~150 words |
| Channels and content | Plan by channel. | ~250 words |
| Budget and timeline | Spending and schedule. | ~100 words |
| Metrics and references | KPIs, then references. | ~100 words |
Annotated sample excerpt
An original model excerpt from our team, written to show the register that reaches the top of the guide. Learn the moves, then write your own version.
Search advertising takes the largest share of the budget because the company's customers start by searching for services near them, which makes intent highest at that moment.1 Email comes second, aimed at past customers with seasonal reminders, since retaining a customer costs far less than finding a new one.2 Social media is used mainly for reviews and community posts rather than paid ads, because the audience uses it to check reputation more than to discover new providers.3
- 1Justifies the main channel by audience behavior.
- 2Explains a retention channel.
- 3Assigns social media a role that fits the audience.
The full premium sample for your exact assessment, written fresh to your scoring guide and topic, is free to request. Study it, revise it into your own voice, and submit work you understand.
The five mistakes that cost Distinguished
- Definitions without application. Apply each concept to the organization or case.
- No sources. Cite credible business sources.
- Vague recommendations. Make them specific and justified.
- Platforms without reasons. Choose channels for the audience.
Pre-submission checklist
- Objectives
- Audience
- Channels justified
- Content and timing
- Budget
- Metrics and references
Want the digital marketing plan written?
Send the scoring guide and any materials from your courseroom. Our team returns a premium original digital marketing plan in 24 to 48 hours, revised free until it meets the guide.